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THE ART OF SMALL BUSINESS SURVIVAL WORKSHOPS - 2008/2009


Sharpen your business skills and improve your profits!   Monthly seminars for small business owners, managers, and sales staff will be presented at no cost:
 
  • Learn better ways to meet existing customer needs

  • Meet new market opportunities

  • Establish sound business practices

  • Reach full market potential

 

Presented in partnership by:

The City of Pasadena

Planning & Development Department

Foothill Workforce Investment Board

Pasadena Chamber of Commerce

September 9, 2008 January 13, 2009 April 14, 2009
October 14, 2008 February 3, 2009 May 12, 2009
November 4, 2008 March 10, 2009 June 9, 2009

September 9th 

8:00 A.M. to 10:00 A.M.

Start Smart – Small Business Resource Connection

Various speakers from the SBDC, SBA, Pasadena Chamber of Commerce

and City of Pasadena

 

Location: Pasadena Central Library Wright Auditorium, 285 East Walnut Street

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business - but you can improve your chances of success with good planning, preparation, and insight. This seminar will cover basic small business start-up information as well as provide valuable resources and other things you never thought of including: health coverage, retirement planning and maintaining optimal health.


October 14th

8:00 A.M. to 10:00 A.M.

What It Means To Be GREEN For A Small Business

Various speakers

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

Businesses are now making efforts to reduce their impact on the environment by reducing product packaging, increasing recycled content of products, using renewable energy and reducing waste. But what is in it for you? Why should you do this? What should you do first? Leading experts will provide you with information and benefits to answer these important questions.


November 4th

8:00 A.M. to 10:00 A.M.

Protecting Your Technology, Your Data, And Your Identity

Tom Lenzo, Business & Technology Consultant

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

You are in business to sell products or services. Losing your laptop or your data such as customer lists, or having your identity compromised can have a negative affect on your business, and can even cause you to go out of business. This session will identify the threats to your technology, data and identity. You will learn how avoid those threats, and what to do if you lose your technology, data, or your identity becomes compromised.


January 13th

8:00 A.M. to 10:00 A.M.

Magnetic Marketing: How To Attract All The Good Customers – In Any Economy

Craig Valine, Glazer-Kennedy Insider’s Circle

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

Would you like to know the secrets of creating a “competition-free zone” for yourself?...successfully selling at prices higher than your competitors?...stabilizing new customer flow?...prospering even in a tough or uncertain economy (while others suffer)? This workshop will be packed with great tips, tools, and strategies you can use immediately. You will surely leave this workshop amazed at how simple these strategies are that are overlooked by more than 80% of all businesses!


February 3rd

8:00 A.M. to 10:00 A.M.

How To Grow Your Business. . .Exponentially!

Craig Valine, Glazer-Kennedy Insider’s Circle

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

Most underperforming businesses focus on their craft or their products instead of building their business. The troubling part is, they have no idea that marketing IS their business. In this workshop you will learn: The three ways to grow any business; A working definition of What Marketing REALLY is; The secret of the Marketing Parthenon; Why you may be a Marketing Lemming; Message, Markets & Media - and how to use all three create outstanding results with all your marketing efforts, and so much more!!


March 10th

8:00 A.M. to 10:00 A.M.

How To Maximize Your Business Value In A Tightening Economy

Daniel Morales – Small Business Development Center

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

This hands-on workshop is about what you can do to stay above the crisis. In this interactive two hours workshops you will:

 

* Learn about the driving forces in the economy that affect your small business.
* Prepare yourself to handle the current financial credit and capital crisis.
* Change your mindset and beliefs to attract prosperity in difficult times.
* Learn why “Cash is King” in this environment.


April 14th

8:00 A.M. to 10:00 A.M.

How To Pick A Web Business Model That Works For You

Daniel Morales – Small Business Development Center

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

Each online business model draws on certain skills and will require a certain set of tasks and responsibilities. Each will have a different source of revenue and profit. You’ll need to understand the type of online website functionality required for each one and what components are needed, so that you can estimate your associated costs and whether they are suitable for your business.

 

We will examine the four most common Web business models: product sales (selling goods), service sales (offering services), information delivery (providing an informational Web site) and online communities (social networks).


May 12th

8:00 A.M. to 10:00 A.M.

Managing Your Business Effectively And Successfully

Joumana “JB” Barakat, M.B.A.

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

Owning a business is one thing, managing it effectively is another. Leading a business and managing it to succeed in today’s tough and competitive markets takes skill, determination and extreme organization. This seminar will shed light on effective management whether you run and operate a small business or a large one. Learn what it means to be effective and efficient. Know how to succeed as a business manager.


June 9th

8:00 A.M. to 10:00 A.M.

Bridging The Management Gap

Meskerem Tadesse, President & CEO - The Optimize Group, Inc.

 

Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive

 

How to access senior management expertise at affordable and flexible terms until you can afford to hire your own. Management expertise is key to business success, and you can’t do it all. Know how to identify and attract advisory board members, mentors and senior consultants to help you take your business to the next level!


The locations for the meetings will be the Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive Pasadena and Pasadena Central Library Wright Auditorium, 285 East Walnut Street

 
 

BROCHURE in PDF

For information, contact 

Ruth Martinez (e-mail: rmartinez@cityofpasadena.net) at (626) 744-4660

Last Updated 09/02/2008